I’m Mushirafat “Tada” Eniola Alli, founder of TADA sews — a Nigerian fashion designer obsessed with transforming culture into couture.

Fashion, for me, is more than fabric and thread. It’s memory, identity, and pride woven into every seam. I grew up surrounded by the colors of Ankara, the elegance of Aso Oke, and the bold spirit of Lagos street style — and I knew, early on, that I wanted to create designs that carry our heritage forward.

My mission is simple: to make Nigerian culture proud on the global stage. Inspired by the richness of our textiles — from Aso Oke to Adire to Ankara — I create contemporary silhouettes that let people wear their roots with confidence.

Every collection is my love letter to Nigeria. Our art. Our history. Our future.

My goal: to make Nigeria proud, one bold piece at a time.

— Mushirafat “Tada” Eniola Alli, Lagos